UX/UI Research and Design

UI Designer Key Responsibilities

  • Look and Feel: Branding and Graphic Development, User Guides/Storyline, Customer Analysis, Design Research
  • Responsiveness and Interactivity: Adaptation to All Device Screen Sizes, Interactivity and Animation, Implementation with Developer, UI Prototyping, Implementation with Developer

Despite the philosophical similarities, practical application in the marketplace is very different. The three primary differences between UX and UI designers are:

  1. UX deals with the purpose and functionality of the product. UI deals with the quality of the interaction that the end-user has with the product.
  2. UI design has an artistic component as it relates to the design and interface with the product. It affects what the end-user sees, hears, and feels. UX has more of a social component for market research and communicating with clients to understand what their needs are.
  3. UX focuses on project management and analysis through the entire phase of ideation, development, and delivery. UI has more of a technical component to produce the design components for the finished product.